By Anthony Pratkanis
American citizens create fifty seven% of the world's ads whereas representing simply 6% of its inhabitants; 1/2 our waking hours are spent immersed within the mass media. Persuasion has regularly been quintessential to the democratic strategy, yet more and more, considerate dialogue is being changed with simplistic soundbites and manipulative messages.Drawing at the heritage of propaganda in addition to on modern learn in social psychology, Age of Propaganda indicates how the strategies utilized by political campaigners, revenues brokers, advertisers, televangelists, demagogues, and others usually benefit from our feelings through beautiful to our inner most fears and such a lot irrational hopes, making a distorted imaginative and prescient of the realm we are living in.This revised and up-to-date variation comprises assurance of the Clinton/Lewinsky scandal, contemporary election campaigns, speak radio, youngster suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda strategies in response to hypocrisy and fake allegations.
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Additional info for Age of Propaganda: The Everyday Use and Abuse of Persuasion
Question-asking can be a subtle form of pre-persuasion—a carefully crafted question can be used to define the issue at hand, to suggest subtly what the "right" answer may be, and to organize the way we think about the issue. _Pratk… subtly what the "right" answer may be, and to organize the way we think about the issue. Let's look at some of the ways that an artfully worded question can produce the results we seek. Opinion pollsters have long known that subtle changes in the wording of a question can produce dramatically different responses.
8 This novel takes on even more chilling dimensions when one realizes that Orwell's job during World War II was to write pro-British propaganda for broadcast to India. 9 It is this inherent nature of language that gives it the power to persuade. By labeling someone a "man," a "woman," a "philanthropist," an "attractive Chinese," a "physician," an "athlete," we emphasize some particular feature of the object "human being" over many other possible ones. We then respond to these features, organizing our realities around the label.
Dialysis patients ripped from their machines .. Hitler revisited. 6 Was he serious? Perhaps so. But given the fact that, just a short time earlier, our government was staunchly supporting Saddam in his war against Iran, it is at least conceivable that Bush was exaggerating. In addition, reports of babies being thrown from incubators and similar atrocity stories were later found to be rumors started by pro-Kuwaiti sources and reported uncritically by the news media. If the president was engaging in hyperbole, some people believe that it is forgivable.
Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony Pratkanis